Privacy Policy
How Urban Pulse Strategies Pty Ltd handles your personal information
Last updated: 30 March 2026
1. Overview
Urban Pulse Strategies Pty Ltd (ABN 82 650 700 226) ("Urban Pulse", "we", "us", "our") operates the Urban Pulse platform at urbanpulse.com.au. We are committed to protecting the privacy of individuals in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
This Privacy Policy explains how we collect, use, disclose, and otherwise handle personal information in connection with our construction marketplace platform.
2. Information We Collect
Account Information
Name, email address, phone number, company name, ABN, role, and professional credentials when you register or update your profile.
Transaction Data
Project details, contract values, milestone progress, claims, payment information, and audit trail records created through platform use.
Usage Data
Pages visited, features used, browser type, IP address, device information, and interaction patterns collected via cookies and analytics tools (PostHog).
Public Records
Development application data, council records, and ABN information sourced from publicly available government registries for our planning intelligence features.
3. How We Use Your Information
- •Providing and improving the Urban Pulse platform and services
- •Processing transactions, contracts, claims, and payments between platform users
- •Verifying professional credentials, insurance, and compliance documentation
- •Matching suppliers with relevant project opportunities
- •Generating planning intelligence, site assessments, and market analytics
- •Communicating service updates, notifications, and support responses
- •Ensuring platform security, preventing fraud, and maintaining audit trails
- •Complying with legal obligations under Australian law
4. Disclosure of Information
We may disclose your personal information to:
Other Platform Users
Project participants, contractors, and consultants you engage with on the platform, limited to information necessary for the transaction.
Service Providers
Third-party providers who assist us in operating the platform, including cloud hosting (AWS), payment processing (Zai/Assembly Payments), email delivery, and analytics.
Professional Bodies
For credential verification purposes, such as Planning Institute of Australia membership or state registration authorities.
Government & Regulators
Where required by law, including the Australian Taxation Office, ASIC, or in response to lawful requests by law enforcement.
We do not sell personal information to third parties. We do not transfer personal information outside Australia except where necessary for cloud infrastructure (AWS Asia Pacific — Sydney region is our primary data centre).
5. Data Security
We implement industry-standard security measures to protect your information, including:
- •AES-256 encryption at rest and TLS 1.3 encryption in transit
- •Role-based access control (RBAC) with attribute-based policies (ABAC)
- •Immutable audit trails for all critical state transitions
- •Segregation of duties for financial and compliance operations
- •Regular security assessments and penetration testing
- •AWS infrastructure with SOC 2 compliance
6. Data Retention
| Data Type | Retention Period |
|---|---|
| Account data | Duration of account + 2 years |
| Transaction & contract records | 7 years (Australian tax law) |
| Audit events | Retained indefinitely (never deleted) |
| Financial records | 7 years (ATO requirement) |
| Usage analytics | 2 years (anonymised after) |
| Planning signal data | Retained indefinitely (public record) |
| Compliance documents | Duration of credential validity + 2 years |
7. Your Rights
Under the Australian Privacy Principles, you have the right to:
- •Access the personal information we hold about you (APP 12)
- •Request correction of inaccurate or out-of-date information (APP 13)
- •Request deletion of your personal information (subject to legal retention requirements)
- •Opt out of direct marketing communications at any time
- •Lodge a complaint about our handling of your information
8. Cookies & Analytics
We use cookies and similar technologies for authentication, preferences, and analytics. Our analytics provider (PostHog) collects anonymised usage data to help us improve the platform. You can manage cookie preferences through your browser settings. For full details, see our Cookie Policy.
9. Contact Us
For privacy-related enquiries or to exercise your rights, contact us at:
Privacy Officer
Urban Pulse Strategies Pty Ltd
Email: privacy@urbanpulse.com.au
Address: Brisbane, Queensland, Australia
If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.